At SPG, we are often asked how much money should be allocated towards marketing software products. The answer, however, may come as a disappointment, as there is in fact no definitive response.
Instead, what typically arises is a hopeless chicken-and-egg like situation: while most marketing providers will require a certain user base to begin with, the whole point of engaging with them is to attract those users in the first place.
For this reason, and because every project is unique, much more than a hefty wallet, marketing software calls for strategy and discernment.
Take a hunter, for example. If he wished to capture a duck, he may foolishly decide to do so at his local swimming pool. But if he gave the matter a small measure of thought, eventually, it would dawn on him that he would fare a lot better at a pond in the woods.
Of course, the above may seem like a rather blatant misfire, but equally as confounding is that far too many people today are unwittingly pitching their products to wholly inappropriate audiences.
If you knew him from outside his work environment, you would probably be surprised by what he does for a living. After all, when spotted in his natural element, Alex Lukavyi can be seen cycling up dangerously muddy hills, whirling down treacherous snow slopes, and even boldly leaping from the occasional aeroplane.
Nonetheless, during the week, the 30-year-old wakes up every day to a cluster of emails, holds stand-up meetings with developers, demo meetings with stakeholders, regular meetings with customers and yes, you guessed it, more meetings.
Alas, it is just another day in the life of a PM — project manager, that is, though he’d probably have fewer meetings as prime minister.
If there is one industry that has undergone massive upheaval in the last decade or so, then that would be IT. The term “digital transformation” may be an oft-used cliché, but one can hardly dispute that it remains as current as ever.
Increasingly, because technology has evolved at a pace far greater than anyone could have anticipated, many businesses are being forced to make one of two simple choices — play catch-up or throw in the towel.
So for all the non-quitters out there still trying to navigate this new technological era, here is a compilation of the most important trends that are turning IT on its head:
So you’ve finally decided to hop aboard the proverbial airwagon and embark on a journey to the cloud. Well done! This could well be the single most important decision you have ever made for your company.
After all, as by now you will have undoubtedly heard, in addition to providing you with state-of-the-art systems, cloud computing could potentially spare your business thousands of pounds each year.
Nevertheless, without proper planning and execution, migrating to the cloud can quickly become a lot more cumbersome than originally anticipated.
And so, with this very thought in mind, we have put together a cloud migration checklist that should hopefully serve to make this process a breeze. But first, there are a few important points to consider:
It’s that chocolatey time of the year again! Bunnies are hopping, people are shopping, and the Easter egg hall of fame just keeps getting better and better.
No, ever since Software Designer Warren Robinett cheekily credited himself in a room concealed within Atari’s Adventure game, the popular tradition of Easter egg hunting has grown to denote another favourite pastime — particularly among tech gurus and aficionados.
So to mark the start of our paschal festivities, let’s take a look at some of the best hidden surprises you can find skulking in your devices right now!
Contrary to popular belief, at the beginning of the second industrial revolution, electricity was largely seen as a dud. Though Thomas Edison first patented his famed light bulb in 1879, two decades later, the invention had made very little impact at home — only present in a mere 3 percent of American residences.
Flash forward to the 21st century and you will find that in many ways, this parallels our current digital era. Yes, the onslaught of information may sometimes give us the feeling that we have reached the tail end of the digital revolution, but in reality, there are many signs to suggest otherwise.
Legacy companies in particular are still miles off course. Despite the fact that most businesses have already launched their own website, mobile app or social media campaign, for many old-timers, truly reaping the benefits of the present age amounts to little more than a hazy pipe dream.
In a perfect world, every application would sit comfortably atop wholly stable, never-changing systems.
Unfortunately for utopians everywhere, however, the foundation upon which modern software is built is much more akin to a ticking time bomb.
While software solutions should always be delivered in working order, all it takes is a single Windows or Linux update failing to play well with a program for something somewhere to snap.
And just to make matters worse, these things are completely unavoidable!
But they also beg the inevitable, oft-awkward question: when so-called bugs eventually do make an appearance, who should be responsible for paying for them?
While they may well be a leading cause of stress in the workplace, deadlines are something of a necessary evil, as without them — let the anarchists amongst us disagree — human productivity would all but certainly tumble into oblivion.
Yet all too often, strict schedules also give us the impression that the people within our organisations behave much like tireless machines, mechanically churning out their finished products at the mere push of a button.
This, of course, couldn’t be further from reality, and the Agile manifesto makes perfectly clear: companies should prioritise “individuals and interactions over process and tools.”
So with this thought as our guiding compass, here are five simple ways to help your employees meet their deadlines:
Despite the fact that many businesses are still yet to fully embrace digital technology, we are living in the time of what is widely being hailed the Fourth Industrial Revolution.
Rapid advancement in fields such as quantum computing, the Internet of Things, artificial intelligence and nanotechnology are causing disruptive change to virtually every industry, and healthcare is no exception.
In fact, as one of the world’s largest and most dynamic industries — annual investment soared by as much as 26 percent last year — the healthcare sector is in a prime position to bring us some of the most exciting and life-altering applications. So as 2018 begins, let’s take a look at the trends that are starting to cast light on the future of digital medicine.
From promises of bringing forth an imminent utopia to marking the end of the human race, artificial intelligence has often been the subject of much hype and very little substance.
Last year, however, with voice assistants and conversational UIs dominating homes and the media, the hype may have finally peaked at fever pitch.
But in the age of Siri and self-driving cars, how close are we really to a so-called singularity, and more importantly, is AI in its present form a worthy investment for your business?