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RankSense: SEO That Actually Makes Sense

Hard work though it may all seem, nowadays, few things can boost your company’s online profile as much as a decent search engine optimisation — or SEO — strategy. After all, ignoring this well-established set of rules could well be the key difference between successfully becoming an Amazon contender and settling for e-commerce nonentity status. Done right, however, SEO can be used to drive traffic to your website, increase sales and help you fulfil all your business goals and potential.

So why then are as many as 56 percent of companies today falling behind on their search engine optimisation efforts? While the answer to this question is certainly multifaceted, one issue in particular is that after failing to achieve any meaningful short-term results, company directors are simply giving up.

Thankfully, however, in this article, Software Planet would like to introduce you to RankSense, a revolutionary SEO solution that is about to redefine everything you know about online visibility.

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A Warning on Crypto Exchange Projects

Although interest in crypto investing has lately seen a gradual decline, with the recent explosion in the value of Bitcoin, we are often approached by prize-eyeing customers who are eager to begin their own crypto exchange.

Unfortunately, however, this is very much akin to taking a rudderless rowing boat out into the open ocean — without an adequate plan, you are likely to be rocked by unexpected tidal waves.

For this reason, Software Planet would now like to divulge some critical information for those who are still determined to embark upon this journey.

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What You Can Do with Artificial Intelligence Today

If you’re a regular blog reader, you’re probably already aware that when it comes to artificial intelligence, its current state of development is severely misunderstood. Sadly, however, this matter is not helped at all by the many cash-eying marketers who are still promoting the myth that you can purchase sentient tech products.

Take Oral B, for instance. The entire campaign for their Genius X toothbrush is based around the notion that it offers a full slate of quasi-magical AI features. Yet peel away the hype from what is actually objective fact and what users will be left with is an overpriced feedback system, talking a big game but with nothing to back up its claims.

Yes, true artificial intelligence, as it turns out, remains a developer’s pipe dream, as researchers are nowhere near full comprehension of the human mind.

But what then is the actual state of AI technology today — which really should be referred to as machine learning, by the way — and what should companies expect from the most probable future ahead? In this article, Software Planet Group will take a candid look.

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Oracle JDK: Should I Stay or Should I Go?

With the news that Oracle have now changed their Java licensing terms and should no longer be providing updates of the ubiquitous SE 8, understandably, a lot of people have begun to wonder what all of this will mean for the future of their businesses.

So to help clear away the prevailing current confusion, in this article, Software Planet Group would like to put forward some critical guiding insight.

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Are Desktop Applications Dead?

For years now, speculation on the eventual demise of the trusty personal computer has been going rife and rampant, yet as far-fetched as these predictions may initially appear to be, when one honestly takes the time to consider their individual habits, the arguments do hold a remarkable amount of water.

After all, outside of the work environment, when was the last time that you actually sat down in order to use a laptop or your standard desktop computer? To many of our readers, it most certainly will have been a while.

Naturally, therefore, the situation spills over onto our desktop applications as well. Microsoft Word is facing fierce competition from Google Docs, online applications such as Mint and Personal Capital have already given Quicken a most serious run for its money, and even grade-A programs like Photoshop and InDesign are starting to have their reigns threatened by formidable web contenders.

Consequently, desktop technologies are effectively on the back burner, yet this, as one would expect, is a dangerous path to follow, and some of the cracks are already beginning to show.

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Programming in 2019: Which Technology Should I Choose?

When it comes to deciding on a project’s programming technology, things can quickly take a turn for the murky. After all, though we are oftentimes certain of what it is that we are hoping to achieve, as soon as you throw in some complex technical details, it is difficult to determine if we are making the correct decision.

Thankfully, however, Software Planet are committed to making this process as simple as is humanly possible, so for today’s article, we would like to walk you through some of the main technologies in use today and help you identify what you can do to yield maximum benefits.

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2019 in Digital Transformation

By now, digital transformation is already well under way in the vast majority of organisations, but owing to the market’s notoriously changeable winds, knowing where to invest can quickly turn into a challenge. Just last year, for example, cryptocurrencies were largely being hailed as a great unexamined goldmine, but there is now growing support that these popular technologies are significantly less secure than originally understood. And what of the case of Oracle, which is now charging Java users extortionate licensing fees?

Nonetheless, by staying well abreast of the latest technological trends, Software Planet Group believe that you can make wise decisions that will help your business stay firmly ahead of the game.

So without further ado, it is time to take a look at the year in digital transformation!

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The Difference Between Machine Learning and Artificial Intelligence

Over the past few years, with every new and exciting product, the terms “machine learning” and “artificial intelligence” have increasingly been thrown about. As a result, puzzled consumers everywhere are often left to wonder if they’re really just buzzwords for the exact same thing.

But could that actually be the case? After all, last time we checked, neither Siri nor Alexa were anywhere near the exceptional capabilities of Jarvis from Iron Man, or the solemn, ghoulish precogs in Spielberg’s Minority Report. So what gives, tech world?

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Dawn of the Progressive Web Application

“It is not the strongest or the most intelligent who will survive but those who can best manage change” ~Charles Darwin.

Do you remember when native mobile applications first came meteor-crashing into the scene? Most people couldn’t get enough of them! From amusing virtual lightsabers to far more handy unit converters, back in 2008, it didn’t matter if your program was a star or a dud — if it was on the iPhone, all eyes were on your company.

But just as natural selection is so crushingly apparent in nature, in today’s lightning-paced, ever-changing technological world, the ubiquitous native application, long unchallenged, may soon be reaching an untimely demise.

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SPG Reviews: Influencer Marketing Solutions

Understandably, our customers are often concerned about the correct way to go about marketing their software products. But while no magic recipe for success currently exists, in recent years, it has become increasingly clear that highly sought for solutions like Google Adwords and content marketing can only take you so far. Beyond there, one must think outside the box.

So for this article, we would like to highlight just one of the many ways that you can do this, by ramping up your marketing efforts through the engaging power of social influencers.

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