Posts Tagged Under: Prototypes

Prototypes, MVPs and POCs — Steps to Market Readiness

According to a recent study by CB Insights, the #1 reason why startups fail is a lack of market need. This was shown to be the case in approximately 42 percent of all surveyed businesses. The great lesson here, of course, is that as an aspiring entrepreneur, you must always be careful to not put out there something that consumers simply have no appetite for — but how can you be so sure?

Well, if you’re a regular blog reader, you probably know that an MVP, or minimum viable product, is an excellent way to gauge the market readiness of your product, but this is where things can get a little confusing. After all, how does this differ from a prototype, or even a proof of concept (POC)? These terms get thrown around by techy developers all the time, but deciphering what they mean can often be a challenge.

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How to Illustrate Like a Pro

If you’re a regular blog reader, perhaps you’ve taken notice of our periodical illustrations and wondered how your own company could benefit from the same results — after all, man shall not live on software development alone!

So for today’s article, we’re handing the mic over to our incredible graphic designers as they reveal the secrets behind our proven illustration technique.

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Our Rapid Prototyping Process

“I am speed,” declared Lightning McQueen, the fearless red racer voiced by Owen Wilson in Pixar’s animated Cars. His psyching words are a gauging meter for the general mood in the 21st Century — when time is money, then agility must be the word. Anything short of full throttle will put valuable resources at risk.

Of course, the other danger is when too much speed is applied to the wrong processes. And yet every day, countless companies pour their assets away into projects that — unbeknownst to them — are going far off the mark.

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