Over the years, the world has generated extraordinary amounts of information that can boggle even the most collected of minds. Twitter alone registered a record 500 million tweets per day in 2015, and now Amazon, the greatest provider of cloud services, is reportedly adding computing power on a daily basis that is equal to their entire capacity just a decade ago. While most companies are unlikely to produce anywhere near as much data, like sleeping dragons on piles of gold, they often go about their businesses completely unaware of the untapped potential of their files. By contrast, companies shrewd enough to tackle big data are already reaping enormous benefits.
Big data solutions enable corporations to unleash the power of their records by uncovering hidden patterns and correlations, revealing customer preferences and finding long forgotten valuable information. This is the same technology that allows Google to remind you of your trip to Majorca, and facebook to create ads tailored especially to you. The applications of big data solutions, however, extend far beyond the internet. Big data analytics is also used to predict the outcomes of elections and sporting events, warn health professionals of potential epidemic outbreaks and even improve the flow of traffic for entire communities.