Software for Marketing: Our Experience
While we aren’t ones to blow our own trumpet, if there is one area of our expertise that often goes overlooked or understated, then that would be our seamless ability to devise and develop sophisticated…
Trends in Digital Transformation 2019
By now, digital transformation is already well under way in the vast majority of organisations, but owing to the market’s notoriously changeable winds, knowing where to invest can quickly turn into a challenge. Just last…
SPG Reviews: Influencer Marketing Solutions
Understandably, our customers are often concerned about the correct way to go about marketing their software products. But while no magic recipe for success currently exists, in recent years, it has become increasingly clear that…
Native vs HTML5 vs React Native Apps: Who Wins?
In the seemingly eternal battle for mobile domination, campaigns are waged on multiple levels. Yet while most people are well acquainted with the public squabbles of Apple and Samsung, in the background, a much more subtle…
The Best Way to Market Software
At SPG, we are often asked how much money should be allocated towards marketing software products. The answer, however, may come as a disappointment, as there is in fact no definitive response. Instead, what typically…
Meltdown and Spectre: How Everyone Is Affected
Although it may have been dubbed the "worst bug ever," for many years, the mechanism behind security vulnerabilities Meltdown and Spectre was widely regarded as a cornerstone of modern processor design.It was only at the…
The GDPR: Are You Ready for It?
We've all done it. At last, after prowling through the depths of the internet for what seems like an eternity, we stumble upon the perfect web solution — and sign up for it without a…
The Latest Enterprise IT Trends in 2018
If there is one industry that has undergone massive upheaval in the last decade or so, then that would certainly be IT. The term "digital transformation" may be an oft-used cliché, but one can hardly…
When Game Development Meets External Vendors: Game Over?
The global gaming business is at an all-time high. This year, the industry is expected to generate over $150 billion (£116.5bn) in revenue. To anyone truly paying attention, however, this should come as no surprise.…
The Internet of Things: Where Hardware and Software Unite
Who can forget the joyously nostalgic opening scene from The Lego Movie? In addition to getting the hit song "Everything is Awesome" stuck in our heads for days, the film unrelentingly reminded us of all…